Your Business Has Brand Needs

It’s a widely-held idea that 50% of businesses go under in their first year and up to 95% close-up shop within 5 years. How is yours doing?

Branding is what I do, but I understand that it’s sometimes difficult to understand why it’s so important for every business. So, I recently asked you how having a brand has helped your business and the results became our Brand Needs Trifecta.


Now let’s break them down to bit size pieces and talk through them.

1 – Think bigger

When you’re worried about your business’s bottom line it can be hard to think about anything else. Branding allows you to look at the business while planning and implementing improvements. If you’re looking to increase web traffic we know that blogging and social media sharing are great ways to bring in customers (new and returning!).

The process of creating a brand includes a lot of strategy and with a strategy in hand you can create solid, measurable business goals, so take advantage of the opportunity! When you’re building those goals it’s essential that you also consider your audience, and let’s be honest, for some of you this may be the first time you’ve gotten to really think about how to best approach them.

2 – Avoid an identity crisis

Your brand identity is what you probably think of when asked about your brand and includes your logo, colors, style, etc. But it’s important to know the WHY behind each piece so that the overall voice and feeling behind the brand is authentic and consistent. With new, or struggling brands, taking a look at these seemingly cosmetic things can help your business shine.

3 – Differentiate or die

You’ve already read above about how hard starting a business is and a big piece to cracking that conundrum is finding a way to differentiate your business from others in your industry.

Take some time to think about why your business is unique. What’s the rallying cry connecting your business to your customers? Consider this as the reason your business is memorable.

Business may be going well for you, or poorly, but finding a more successful way to run it is always on my to-do list. So maybe it’s time to take that step back and consider your branding and what needs a brand can satisfy in your business.

Brand is Not a 4 letter word

Remember to think bigger, avoid an identity crisis, and differentiate. Take these brand needs pieces and OWN them, your business will thank you for it.

Brand is not a four letter word, it’s five, but you shouldn’t think of it as a curse or bad word. If you’re not sure where to start, reach out to me!

My business’s goal is to help you reach yours!

Who am I? 

I'm Gina Dunn, Brand Strategist and CEO of iGina - and my mission is to help entrepreneurs to define and build brands. Let's bring your brand to life!

Did you know that brand-led businesses outperform their competition by 83%? Get started by mapping out your very own brand strategy yourself with our Brand Canvas - get it here.