When the opportunity came up recently to speak at the Rise and Lead Summit in the Hague, I jumped at the chance.  After all, being in a place where so many passionate women (and men!) gathered, determined to change the dialogues on diversity in the workplace, and promoting women in business and sustainability is right up my alley. 

Unfortunately, I could only attend one day of this 2-day event, but even this one day really fueled my train of thought on these topics and made me even more passionate about my second topic – advancing women in leadership roles. 

My personal key takeaway from the day was this – we need to change the scripts we use in the workplace – it’s not only about diversity, but ensuring that we make equality a priority.  This is really important since the focus seems to be about meeting diversity targets, but it needs to be about making it a fair playing field as well. 

Then it was time for my very own session. 

I shared my time on Entrepreneur Leadership with Stephanie Ward of Firefly Coaching, and our room was packed!  I spoke about Branding and Marketing for Scale-ups (special thanks to Stephanie for the photos and videos). 

I began the session by asking people to think about where they were in their business.  Did they think they were positioned as a startup, or a scale-up (or if they were unsure!).

It was awesome to see that so many in that room were hungry for growth and becoming a scale-up.

It was also in this session that I shared my own personal journey with scaling iGina and the story of the Seuss+ Collective, and how that shared vision fuels our passion. 

I hoped to motivate the room with my own story to really drive them to go for their passions, and take the risk, make mistakes, but to grow from these and use them to really springboard their businesses. 

I don’t think it would be a presentation from me if I didn’t talk about how it’s so important to build your strategy first and then design second. For anything to move, you need to have that strategy clearly defined and then you can move on with intent and purpose, and most importantly a clear strategy on how your business can grow and prosper.

Here’s a short video clip of my talk. 

How can I not mention how amazing it was to work again with Stephanie Ward?  (We also worked together at the FIGT conference last year!).  

Stephanie is such a powerhouse when it comes to talking about networking and making an impression, and she truly inspired conversation. Everyone was buzzing about trigger questions and referrals in the room after her part of the session.   

It’s always amazing to be part of a conference that promotes and fosters women entrepreneurs, and also supports them to grow and develop in different ways.  I can’t think of a better way to support each other than by sharing our collective knowledge and experiences so that everyone can grow successful businesses.   

Will I see you next year at the Rise & Lead Summit?  I hope so!

But if you’d like to talk about my experience, or perhaps even talk about how you can build your own scaled-up brand, why not book a virtual coffee with me?

The Way Forward

Guiding entrepreneurs on their journey to a remarkable brand is the mission of the Brand Alchemy Library.

For many of us, running or launching our business while facing a global pandemic has opened up a whole new range of challenges: from pivoting businesses models, evolving customer groups, saving money, and time efficiency - just to name a few. I want to support and help, especially at this time. I wanted to give back. My passion project was born from the desire to help even more people around the world in a affordable way!

The Brand Alchemy Library is a supportive community and resource vault designed to help your business thrive.

Inside, my #1 priority is to help entrepreneurs break free of the cycle of spending hours and hours googling how to's and templates. The resources I provide in the library are 100% vetted and the exact frameworks, templates, exercises, and worksheets that I use with my clients to:

  • build brands
  • setup businesses
  • run day-to-day projects
  • action marketing and brand strategies

Learn more about what this valuable yearly membership has to offer and how you can join today!

But, I'll tell you now, if truly becoming a remarkable brand is your goal, you NEED to join the Library Membership. Just saying.

Until next time,

Who am I? 

I'm Gina Dunn, Brand Strategist and CEO of iGina - and my mission is to help entrepreneurs to define and build brands. Let's bring your brand to life!

Did you know that brand-led businesses outperform their competition by 83%? Get started by mapping out your very own brand strategy yourself with our Brand Canvas - get it here.