Why you need a remarkable brand to manifest a stand-out business
In 2015, it was reported that in Europe alone there were 26 million active enterprises.
In such a vast competitive ocean of activity, building a remarkable brand has never been more imperative to success and longevity.
Let’s start getting your brain churning on this topic. First, take a few moments to think of your favorite brand. What brand came to mind?
When I do this exercise with my clients I hear a variety of replies, but when I ask the question why, I always hear very similar responses.
- “I have this memory….”
- I feel like their talking to me”
- “They have a great history and story”
- “I love the feeling I get when I open the box!”
- “Their whole experience wow’s me”
So, as entrepreneurs and CEOs, we can learn and a lot from the success of the brands before by understanding what it is to be (and stay) remarkable in the minds of our customers.
In this 3-part series, we’re going to shed light on what a remarkable brand is and how you can transform into one.
Definition of Remarkable
What does it really mean to be remarkable? By definition it means worthy of attention; striking. Even better, worthy of being or likely to be noticed especially as being uncommon or extraordinary
Why You Want to be Remarkable
Now you know what you’re up against in terms of just how many brands there are in the world …all competing for a slice of the market. It’s easy to see why building a remarkable brand is worthwhile, you need to be remarkable to be memorable, and being memorable for the right reasons is directly linked to the following;
- Attracting more clients
- Selling more products
- Gaining more online traffic
- Combining all of the above = making more money or impact
What is a Remarkable Brand?
Business thinker Seth Godin writes:
“Something remarkable is worth talking about. Worth noticing. Exceptional. New. Interesting. Boring stuff is invisible. Remarkable marketing is the art of building things worth noticing right into your product or service. Not slapping on marketing as a last minute add-on, but understanding that if your offering isn’t remarkable, it’s invisible.”
- Remarkable brands deliver the highest return in terms of brand identity and loyalty.
- Remarkable brands go beyond “good enough” to leave a lasting impression in the mind of the consumers.
- Brand-led businesses put the vision of a remarkable brand at the forefront, and reflect it with visual & verbal identity.
- Remarkable brands get the story and strategy right
- They lead with purpose
iGina Top-rated Remarkable Brands
Remarkable brands come in all shapes and sizes.
If you follow me on social media, you’ll know that every Friday we share a #FridayFind. Each week we bring you one remarkable brand, that has quite simply just nailed it. They have great vision and purpose as well all ticking all the boxes highlighted above.
Here are our top-rated remarkable brands of 2018 so far…
Patagonia – 40 years of design and environmental advocacy, coupled with a rich brand story, despite having grown into a global brand Patagonia still feels like a grassroots organization.
And Union – The modernist Bavarian craft beer, this family-run brewery will have you gulping down a phantom thirst when you cast your eyes over their beautiful, minimalistic branding and punchy talk.
Dove – One of the greatest examples of a purposeful brand which goes beyond the selling of soap. Their #speakbeautiful movement is a self-esteem project aimed at helping young people overcome their insecurity, increase their self-confidence and gain more insight into the influence that the media can have on their body image.
Stay tuned, our follow up article is coming next week and will give you some easy ways start building your very own remarkable brand.
Gina Dunn is a brand strategist and her mission is to help business owners all over the world to break through their business barriers and realize their brand potential, sometimes for the very first time.
Did you know that brand-led businesses outperform their competition by 83%?
Get started by mapping out your very own brand strategy yourself with our Free DIY Brand Toolkit - get it here.