Happy new year, my fellow brand builders! 

As the year comes to a close, perhaps you’ve been pondering whether it’s time to rebrand (as I previously suggested here). If you’re a little lost on where to begin, never fear: I have just the tool for you. And best of all, it’s free!

How do I build my brand?

I recently revamped my Brand Canvas tool into the Brand Strategy Framework and I’m super excited to show you how it turned out. With 35+ pages of useful brand strategy explanations and a guide walking you through what questions to ask yourself to discover your brand’s needs, this canvas has fresh new information on how to successfully map your very own brand strategy. How to make your brand a remarkable one.

What do you need to get started?

Just an in-depth knowledge of yourself, your company, and what you really want to show to your clients. Within the brand strategy toolkit, there’s a user-friendly framework that helps you get on the right path to start mapping out your own brand strategy.

The Brand Strategy Framework has newly improved instructions for each step, making it easier than ever for you to understand the process of creating your own brand strategy. Not only does it dive deeper into the definition of each phase of the branding process, but it also lays out the importance of each step so that you thoroughly understand what you should be asking yourself, and why these questions are important.

What does getting your brand right give you, as a business owner?

It becomes easier to explain WHAT you do and WHY you do it to your customers – helping you reach and keep the right people.

It helps you present a consistent message, image, and feeling to your potential customers – the better you understand yourself, the better you can help your customers understand what you can offer them.

Your brand speaks for you when you are not in the room.

In our new and improved Brand Strategy Framework, you’ll also find references to key resources such as books, videos, and articles that will help you improve your brand even more. As well as some online tools you can use to help you manage and track the flow of information coming in from your website.

Finally, you’ll find a sample completed Brand Strategy Framework, so that you can see what yours should look like once complete.

The Brand Strategy Framework is the perfect tool to kickstart your brand foundation

So, here it is; drumroll please: introducing the Brand Strategy Framework! Download it here.

The Way Forward

Guiding entrepreneurs on their journey to a remarkable brand is the mission of the Brand Alchemy Library.

For many of us, running or launching our business while facing a global pandemic has opened up a whole new range of challenges: from pivoting businesses models, evolving customer groups, saving money, and time efficiency - just to name a few. I want to support and help, especially at this time. I wanted to give back. My passion project was born from the desire to help even more people around the world in a affordable way!

The Brand Alchemy Library is a supportive community and resource vault designed to help your business thrive.

Inside, my #1 priority is to help entrepreneurs break free of the cycle of spending hours and hours googling how to's and templates. The resources I provide in the library are 100% vetted and the exact frameworks, templates, exercises, and worksheets that I use with my clients to:

  • build brands
  • setup businesses
  • run day-to-day projects
  • action marketing and brand strategies

Learn more about what this valuable yearly membership has to offer and how you can join today!

But, I'll tell you now, if truly becoming a remarkable brand is your goal, you NEED to join the Library Membership. Just saying.

Until next time,

Who am I? 

I'm Gina Dunn, Brand Strategist and CEO of iGina - and my mission is to help entrepreneurs to define and build brands. Let's bring your brand to life!

Did you know that brand-led businesses outperform their competition by 83%? Get started by mapping out your very own brand strategy yourself with our Brand Canvas - get it here.