In the final part of my remarkable brands series… we get the chance to sit down with 2 amazing owners of truly remarkable brands.

They’ll share vital tips on getting your brand to work for you, and I’ll share a few of my own tips to get you on target to a remarkable brand!


Let’s meet some remarkable brands

Seuss Recruitment

Seuss Recruitment is a company focussed on bringing humanization and change to the way recruitment is handled in the life sciences, pharmaceutical and biotech industries. Sabine Hutchison, co-founder, sat down with us to talk about the challenges she faced in building their remarkable brand.

We asked Sabine…… Building a brand is challenging, what would you say was your biggest challenge was when you first began to build your brand?

“I think consistency across the brand, I found the development process very positive however the next steps were more of a challenge. Finding ways to best leveraging our brand assets to enable growth and working on a strategy where we could see conversion in new business opportunities. Find the right balance assuring that the time and money spent are not just about posting and getting “likes” but bringing business opportunities.”

-Sabine Hutchison

Firefly Coaching

Stephanie Ward left the corporate world after years of working in marketing, business development, sales, and management to pursue her passion for helping people achieve their work dreams. Firefly Coaching is a success story, helping many small business owners be profitable doing what they love, and Stephanie talks with us over the things she learned building her brand.

We asked Stephanie…… Was there anything you learned unexpectedly about your business when you started to build your brand?

“The one thing that building my brand confirmed for me was that a strong brand can communicate what you feel on the inside in an effective way to the outside world. It helps make the promise more evident and provides support to back it up. The cohesion I felt about my business was reflected and expressed in the brand and that is thrilling.”

Stephanie Ward


Remarkable Brand Benefits

So what are the benefits to having a remarkable brand?  Quite simply, it gets people talking about YOU! (That’s what makes it “remark”able).  

By taking your brand to the next level, you’re showing not only your current customers but your potential and future customers that you’re ready to take them to with you. After all, it’s showing them how they should feel about you, and what you do.



What now?  If you’ve read Part 1 and Part 2 of this series, you’ll already have a great foundation to start building your own remarkable brand.   

Remember, the first step is always the strategy.

Work out what you want your brand to say about you, what you want your customers to say, and what sets you above the competition.

Start working on what your mission is, and make it clear. Once all this is together, you can start to put it all together and really make your brand stand out.

Not sure how to get started?  We’ve put this handy checklist together to help you on the way.

Get In Touch

If you need a little more help – why not get in touch?  

Feel free to book a virtual coffee with me (it’s FREE!), or maybe even take the plunge into my Brand Elixir package – where we work magic together and make your dream brand a reality.

The Way Forward

Guiding entrepreneurs on their journey to a remarkable brand is the mission of the Brand Alchemy Library.

For many of us, running or launching our business while facing a global pandemic has opened up a whole new range of challenges: from pivoting businesses models, evolving customer groups, saving money, and time efficiency - just to name a few. I want to support and help, especially at this time. I wanted to give back. My passion project was born from the desire to help even more people around the world in a affordable way!

The Brand Alchemy Library is a supportive community and resource vault designed to help your business thrive.

Inside, my #1 priority is to help entrepreneurs break free of the cycle of spending hours and hours googling how to's and templates. The resources I provide in the library are 100% vetted and the exact frameworks, templates, exercises, and worksheets that I use with my clients to:

  • build brands
  • setup businesses
  • run day-to-day projects
  • action marketing and brand strategies

Learn more about what this valuable yearly membership has to offer and how you can join today!

But, I'll tell you now, if truly becoming a remarkable brand is your goal, you NEED to join the Library Membership. Just saying.

Until next time,

Who am I? 

I'm Gina Dunn, Brand Strategist and CEO of iGina - and my mission is to help entrepreneurs to define and build brands. Let's bring your brand to life!

Did you know that brand-led businesses outperform their competition by 83%? Get started by mapping out your very own brand strategy yourself with our Brand Canvas - get it here.