Let’s make some brand magic together

This week we round up our top 5 B2B (business to business) marketing strategies. Here at iGina we only invest in marketing strategies that are proven to provide business growth – its part of our lean approach to branding.

So take a look at our Top 5 B2B marketing strategies below and share with your colleagues and friends.

Top 5 B2B Marketing Strategies

Every business is different. but if you have a business based audience then our roundup will provide you with proven strategies that provide a solution for all businesses looking to accelerate growth.

#1 Growth Hacking

An absolute iGina favorite and number 1 on our list, its the 21st-century asset to your marketing department.

Every decision is based on growth and your bigger goals. It’s connected and will help you achieve it then do it and if it isn’t you’re time wasting.

It’s lean, effective, and can help you really understand your market and your products.

Read more on Growth hacking here 

#2 Earned Media & PR

It’s not paid for, it’s completely organic, and well deserved.  It can take the shape of many things such as a social media testimonial, word of mouth, a television or radio mention, a newspaper article, editorial, or a blog reshare or mention.

It has an immediate effect because its genuine and can have serious influence.

Fact: 92% of consumers around the world say they trust earned media above all other forms of advertising. 

#3 Content Marketing

Content marketing emphasizes education overselling to influence buying behavior. This strategic marketing approach focuses on creating and distributing information relevant to prospects through different digital mediums like infographics, web pages, podcasts, videos, blogs, white papers, webinars, and eBooks. 

Content needs to be shareable and connected to your brand, this needs to play a strong leading role in your complete marketing strategy.

Read more on content marketing here.

#4 Networking Events

For B2B networking events, summits and tradeshows are still most often the number 1 networking tool for you.

Don’t write them off so quickly. Its the perfect place to discover new market trends in your field, as well as sussing out the competition and getting face to face time with potential customers and partners. 

All businesses, no matter the size, can access the same information. Now that’s just great! So, go on, book yourself a place at an upcoming event and get visible.

#5 Referal Programmes

Incentivize people to tell other people about your business and services, it can also provide brand loyalty and credibility. We all know word of mouth is the best B2B promotion out there, so utilize it.

Epic list of the best referral programmes out there.

Well, there you have it, our Top 5 B2B marketing strategies.

If you’d like to know more or discover how iGina could help your business grow, take a look at our services page.

Brand-Elixir-Logo_07I’ve been listening – And I’ve been busy behind the scenes developing a new brand package to fit your needs.

Most of you want a brand strategy RIGHT NOW (or, yesterday). Some of you want a logo (some of you already have a logo). Some need a powerpoint template.. Others want to hit the ground running with branded ebooks. Some of you just don’t need the whole kit and caboodle.

I’ve learned one important thing. There is not always a one-size-fits-all solution.

I already offer a long term, all-inclusive package to fully launch a new brand (some of you don’t have the budget for it just yet) – and continue the marketing. But I didn’t have a package for everyone else.

So, I did something special. I researched, I asked, I listened. I redesigned.

The end result? I’ve built up a package that is modular and totally unique to your needs. It gets things done. And today,  it’s officially official, the new iGina Brand Elixir package is ready to rock and I’m so happy to share the news!

You know what else? It’s MAGICAL.

Introducing the iGina Brand Elixir

In short, the Brand Elixir is equal parts brainstorming, copywriting, creative work, and priority-driven action plans. Call it giving your brand the priority it deserves.

Together we’ll identify the ingredients of your custom Brand Elixir, including:

1- A one-on-one brand strategy day

2 – A hand-crafted brand strategy

3 – Pick your poison: choose ONE custom branding ingredient

  • 4 social media graphics
  • 1 email newsletter design
  • 1 logo design
  • 1 business card & 1 letterhead design
  • 1 flyer, brochure or postcard design
  • 1 Microsoft template (doc, xls, or 5-slide ppt)

4 – The finishing touch: a printed hardcover brand book combining all of your crafted elements.

This book will be your reference for all points of your brand identity, including the:

  • Mission
  • Vision
  • Values
  • Thrusts
  • Manifesto
  • Personality
  • Tone of Voice
  • …and much more!

Who is it for?

Whether it’s start-ups just getting off the ground or bigger businesses smack dab in the middle of a big growth phase, I’ve been helping customers begin or build their brand journey for more than a decade.

Helping passionate people find brand clarity, concoct spot-on brand strategy, and craft creative concepts is what I do. (And I LOVE it!)

Is it time for a brand refresh?

Getting a kickstart for your brand may just be the winning ticket (more on the warning signs in a future blog post this week) to get your brand moving in the market. Let me help cultivate your unique brand.

If you think this is something for you, get in touch! 

Book a free discovery session by emailing me now (click the button, go ahead). We will spend 20 minutes together talking through your unique brand, opportunities, and challenges ahead.

Who am I? 

I'm Gina Dunn, Brand Strategist and CEO of iGina - and my mission is to help entrepreneurs to define and build brands. Let's bring your brand to life!

Did you know that brand-led businesses outperform their competition by 83%? Get started by mapping out your very own brand strategy yourself with our Brand Canvas - get it here.