Is It Time To Rebrand?

If you’re reading this post and the title caught your attention then it’s likely a rebrand has been on your mind.

As you know, iGina is a full-service boutique brand development agency, we specialize in all things Brand, and we are constantly looking for ways to help our clients reach their full business potential through understanding the power behind, getting a brand just right.

Rebranding can feel like a scary word, and we hear from many clients that rebranding can feel like a failure of their current business.

So today we want to quash some of those uncertainties and help empower you to make the right business choice for you.

Rebranding is a totally normal part of business growth.  And just to prove that statement, look at the list below, it’s the top five iconic rebrands as voted for by Forbes in 2016. There are some pretty notable brands in that list (Including our iGina favorite – Apple!)

        Old Spice

        High Fructose Corn Syrup




Read the Forbes article here


There can be several reasons why we chose to rebrand


Do you connect with any of the reasons below?

  • We want to shake-off a perceived image of our current brand
  • We want to reach a new demographic.
  • We have outgrown our original mission.
  • The market is evolving quickly, we need to evolve with it.
  • All we have Is a name.
  • We are attracting the wrong clients.
  • Our current branding Is too confusing
  • We’re about to embark on an acquisition or merger.
  • We have outgrown our current brand.
  • Our current brand feels old fashioned.

If you answered yes to any of the reasons above, then maybe it’s time to consider taking your business growth back into your own hands and getting serious about moving your business forward.

Rebranding at times can be so subtle, our consumers may not even notice it’s happening. A rebrand can be as simple as a new pallet of brand colors, a website refresh, a new way to talk and approach our audiences using social media. It can be a quick bust of refocused energy, maybe that’s just what your company needs right now.

But other times the reasons for branding can be much greater, trying to reposition your business in the marketplace or change how consumers perceive your brand, then this can call for a much larger project.

We specialize in empowering business owners with the tools and knowledge to transform their brand and achieve their brand dreams.

Who am I? 

I'm Gina Dunn, Brand Strategist and CEO of iGina - and my mission is to help entrepreneurs to define and build brands. Let's bring your brand to life!

Did you know that brand-led businesses outperform their competition by 83%? Get started by mapping out your very own brand strategy yourself with our Brand Canvas - get it here.