iGina Backstory and My Lessons Learned

It’s hard to believe that I’ve been doing this for more than two years now! I’ve grown and learned more as a business owner, trucking through my own trials and tribulations from day one than I feel I learned in the first 10 years of my career.

How did it all begin?

I always gravitated toward companies in a startup phase or a growth phase, where I had a chance to use my diverse skillset and energy to bring real impact. No matter what they needed, I took the opportunity to grow my toolkit. Learned as I went.

I love this. I love self-learning and growth (it’s even one of my company core values!)

In the beginning

I pride myself on being driven, and there’s a reason for that.

In one of the first companies I worked (for an amazing 8 years), I was a starter of three of us in the top of a garage. I was doing all sorts of things, answering phones, bookkeeping, sales, marketing, all of it.

And I distinctly remember the owner asking me to do a task and I had no idea how. So I asked him how. He said:

“Be resourceful. Figure it out.”

Then he sent me on my way.

Back then, this annoyed me. Today, I realize that this was such a big driver to the persistence of my career. I took that frustration and immediately changed it into a massive drive to learn and teach myself how to do things. So, that’s exactly what I did back then. I figured it all out.

Company needed a website? Sure! I taught myself that years ago. Design? That too! Accounting? Oh yeah I studied that in college (but wouldn’t do that for a living).  They needed a new division, so I set that up and ran in. Business Development? Sure! I was on fire.

Getting to learn new skills, be curious, and take on anything has meant my share of mistakes, that I wouldn’t change for the world.

Moving Abroad

After I moved to the Netherlands, I kept looking for and moving to companies like the first one. Where I could learn, grow, and make a real impact to their business. I worked for a finance company, spent a chunk of time working in one of my passions- GAMING and most recently was the Marketing Director at THNK, the School for Creative Leadership in Amsterdam.

Fast forward to now, 3 years ago I was blessed with my little baby boy and a new-found drive to take control of my career, once again. This is when I became an entrepreneur. I was ready.

Another pivitol moment in my life was when I visited a previous colleague of mine for a business meeting. We talked about me starting a business and he asked why I hadn’t just done it already.

He said “you aren’t an entrepreneur. If you were you would have done it and not be questioning yourself.” 

This moment struck me and I knew it was time to take my resourcefulness to a new level. He was entirely right. That was the moment I cast away my fear.

Two years later, my businesses is consistently going and I’ve grown more than I could have ever imagined.

I’m incredibly thankful and grateful to the universe for giving this experience to me. With all the good and bad it brings. Ying yang you know.

Who am I? 

I'm Gina Dunn, Brand Strategist and CEO of iGina - and my mission is to help entrepreneurs to define and build brands. Let's bring your brand to life!

Did you know that brand-led businesses outperform their competition by 83%? Get started by mapping out your very own brand strategy yourself with our Brand Canvas - get it here.