How To Be a Good Client

We all know a bad customer when we work with one, but have you ever considered what it takes to be a good client?  

The majority of us out there are good people, and we sure want to be perceived that way. It works exactly the same in business, agencies and clients want to make the right impression and leave the right impact.

[bctt tweet=”Business partnerships are a delicate marriage, treat them with care and respect.” username=”ginamdunn”]

I am sure there are many people reading this post who have experienced the negativity of dealing with a very difficult or turbulent client, it’s certainly not easy and can at times have a detrimental effect on small businesses.

On the other hand, working in partnership with a dream client (as I have been so lucky to often have) can be a wonderful experience. This win-win relationship can bring growth for all parties and a bright future. After all, that’s what collaborative business partnerships are all about. And for some, this can even lead to long-lasting friendships (I definitely have this with my clients!).

We hope this mindful article will provide you with some helpful tips on how to become that dream good client during your next brand project.


Being a Good Client is Awesome For Everyone

communicate good client

Tip #1 Communicate

It seems too obvious, but communication is the key to being a good client. It is most likely the reason you’re in a brand partnership, so now that you’re working together you must remember to keep the communication up.

Drop a check-in email, give frequent updates, make a phone call, have a working lunch, just show interest and keep the channels of communication open at all times.

Tip #2 Agree on Objectives

Set realistic, mutually agreed upon and quantifiable objectives.  This will help you lay the foundation for a strong partnership, you both know what to expect at all times.

communicate good client
communicate good client

Tip #3 Don’t Forget Pay Day

Be aware of payment deadlines, nobody likes to chase money,  it’s awkward and can really start to build negativity in a partnership.  It’s important to remember that sometimes those smaller businesses are really counting on your payment.

If you’re having financial issues or you need a buffer, just be open and honest, it will help secure that stronger relationship.


Tip #4 Keep Realistic Budgets

Be realistic with your budget, there’s no room for assumption here, it can be a costly mistake and can really affect your business relationship. Don’t guess, make sure you’ve done your research and costed out correctly – and communicated this to your brand agency or account manager.

communicate good client
communicate good client

Tip #5 Mutual Word of Mouth

If you have enjoyed working alongside your brand consultant and they are pleased with you, then shout about it!

Tell your industry friends and they will do the same. It’s the best way to advertise, it’s a great way to say thank you and is a real sign of respect not to mention it can encourage more business for both of you.

Tip #6 Be Mindful of Deadlines & Impact

Stick to your promised deadlines and respond to your partner in a timely manner. Nobody likes to feel ignored, but if you are maxed out just drop a quick email to explain what is happening.

Another thing to remember, if you miss a timeline or a due date, this will nearly always have an impact on your project because of it. So keep this in mind if you delay parts and communicate it back to your consultant to find out about cost or time impact.


communicate good client
communicate good client

Tip #7 Trust Your Agency

A good brand agency will lead you to your brand’s true story, and if you trust them, they will bring out an amazingly authentic brand experience that reflects your story.

So the last, but certainly not the least important tip is to: Let your brand agency be the expert. If you don’t trust your agency’s expertise, really think through why you are with them. You hired them for a reason, they are the experts. You are an expert in your own unique and specialized business, just as they are in brands. Listen to your strategist and have open discussions with any questions you may have.

Participate in the process. It’s your story after all. But once you’ve established trust, take the passenger’s seat and let the agency drive the project.

Well, that draws a close to this week’s article to help you Level Up your business. We hope it brought some food for thought. Don’t forget to sign-up to our Brand Scoop newsletter for all the latest blog posts, industry news, and updates.

Who am I? 

I'm Gina Dunn, Brand Strategist and CEO of iGina - and my mission is to help entrepreneurs to define and build brands. Let's bring your brand to life!

Did you know that brand-led businesses outperform their competition by 83%? Get started by mapping out your very own brand strategy yourself with our Brand Canvas - get it here.