build a brand, not just a business
In this introduction Masterclass I’ll share the secrets of a remarkable brand and how it builds the foundation of your company. You’ll leave with new insights and practical tips for branding your own small business, developing a brand strategy, and getting the most out of the iGina Brand Canvas framework.
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As a business owner, your brand is, quite simply, the key to your success. A strong and well-defined brand is what differentiates you from your competitors and the reason your clients keep coming back.
This (free) online Masterclass consists of 4 parts that will teach you how to build your brand, and not just a business. Are you ready to tap into and activate your brand magic?
Aaaand, we also have a bonus for you after the Masterclass, so you can take what you’ve learned and apply it right away.
I’m going to teach you:
How to bring clarity to all the ideas jumbled up in your head
what a brand strategy is and how it relates to your business
through my signature brand canvas, we will map out concrete plans to establish your brand foundation
my top secrets to building an awesome brand
Practical tips and tricks to live your remarkable brand
Find out how to create your very own remarkable brand
Brand Strategy Deep Dive
What is a brand? If you’re a long-term follower of mine, you’ll automatically say “It’s what people say when you leave the room”! I’m going to teach you what a brand strategy is and how it related to being a remarkable brand.
Your brand is not your logo, it’s your short- and long-term plan to manifest a remarkable brand. I’ll teach you how having a remarkable brand and purposeful brand strategy relates to your business.
Here’s where things get interactive and hands on. Together, we’re going to walk through the mapping out your brand strategy with my signature Brand Canvas framework. I’ll help you get on track to putting all your ideas into a concrete plan.
Tips and Tricks
Last, but definitely not least, we’re going to go through some practical tips for your business that you can immediately put into action. I’ll be sharing some of my branding secrets so you can start on the way to living your newly remarkable brand foundation.
Gina, an American-born, brand-obsessed entrepreneur who calls the Netherlands her home. In 2014, she started iGina Marketing, a boutique global brand strategy agency who specializes in building remarkable brands through a blend of strategy, design and experience.
Her philosophy is simple: Strategy First. Design Second. That’s what builds remarkable brands.
Shared Insights From Our Clients
“HUGE shout out to Gina, Marketing Jedi at iGina, who has been right there with me this last couple of weeks in the run up to releasing a new Photography Brand. Do yourself and your biz a favour, or especially if you are planning to release something, she’s all you’ll need.”
Rudi Wells, Owner
Wish Tree Photography
“Working with Gina on my business branding, logo design and website was a pleasure and delivered great results. I highly recommend working with Gina if you are starting up a new business or want to develop a strong marketing strategy for an established business.”
Amber Rahim, Coach
Amber Rahim Coaching
“Gina’s Branding Workshop boosted my thinking processes about my company at just the time when moving it to another level. Her program helped to shape the branding messages and the house style but most importantly helped me to get all my thoughts and plans in order.”
Jane Stephenson, Leadership Coach