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Entrepreneur Articles

A personal story…

Today, I want to share something deeply personal with you – the reason I built the Brand Alchemy Library  Membership – and how it’s helped me to process grief. 

Brand Alchemy Library Doors are Open Now!

Access all the content, videos, tools, tips, and templates needed to boost your business by joining the Brand Alchemy Library today. You’ll unlock full access to the entire library of member-only content and updates – immediately.

Marketing and Brand Glossary: 120+ terms you need to know to be a successful entrepreneur

This Marketing and Brand Glossary compiles more than 120 of the most common terms you are likely to hear and will definitely need to know during your journey as a business owner.

Why it pays to get consistent with your brand

Instagram-worthy photo? SEO keywords? Twitter-feed content? Good-old fashioned flyers? Videos? How in the world do you know what the right thing is to do with your brand.  With the different ways to connect with customers, one of the biggest...

Brand Alchemy Library Doors are Open Now!

Access all the content, videos, tools, tips, and templates needed to boost your business by joining the Brand Alchemy Library today. You’ll unlock full access to the entire library of member-only content and updates – immediately.

A personal story…

A personal story…

Today, I want to share something deeply personal with you – the reason I built the Brand Alchemy Library  Membership – and how it’s helped me to process grief. 

read more
Must have tools for business startups

Must have tools for business startups

Starting and running business is amazing, rewarding, and hard…and even more so when you don’t have the right tools at hand from the very beginning. So, to help you along your startup journey, I have curated an amazing list of the best (and my very own favorite) essential resources and tools that you MUST HAVE. 

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Does your brand need social media?

Does your brand need social media?

Social media has become the #1 way modern consumers connect with brands. And if your brand isn’t part of the landscape, you are letting many potential brand fans pass you by. Find out how social media can help YOUR brand right here.

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Top 5 B2B Marketing Strategies

Top 5 B2B Marketing Strategies

This week we round up our top 5 B2B (business to business) marketing strategies. Here at iGina we only invest in marketing strategies that are proven to provide business growth – its part of our lean approach to branding.

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