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Branding Articles

Marketing and Brand Glossary: 120+ terms you need to know to be a successful entrepreneur

This Marketing and Brand Glossary compiles more than 120 of the most common terms you are likely to hear and will definitely need to know during your journey as a business owner.

Why it pays to get consistent with your brand

Instagram-worthy photo? SEO keywords? Twitter-feed content? Good-old fashioned flyers? Videos? How in the world do you know what the right thing is to do with your brand.  With the different ways to connect with customers, one of the biggest...

Top Tips For Discovering Your Brand Voice

Your brand has a voice. But how do you discover it? In this blog, we dive into ways of how you can find and use your unique brand voice. Read on here.

Taking Care of Yourself and Your Brand During a Crisis – Key Insights from my Self-Care and Brand-Care Webinar

Even though our world is turbulent with many changes due to COVID-19 and coronavirus fears – in this self and brand care webinar, I wanted to talk about ways to look after yourself and your brand in the current climate. Key my key takeaways and insights right here.

Does your brand need social media?

Does your brand need social media?

Social media has become the #1 way modern consumers connect with brands. And if your brand isn’t part of the landscape, you are letting many potential brand fans pass you by. Find out how social media can help YOUR brand right here.

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How to pull off a stress-free rebrand

How to pull off a stress-free rebrand

The end of the year is the perfect time to take a deep look at your brand and see if it really showcases what your business is about. Learn more in this article and get my free 2019 goal planning worksbook.

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Why do you need a Brand Book?

Why do you need a Brand Book?

Brand books are amazing. But why does your business need one? It’s simple – because they are the one tool that keeps all of the marketing and brand information in one place. But there’s so much more that this miraculous tool can do to transform your business. Intrigued about brand books? Read on!

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What is a brand?

What is a brand?

WHAT A BRAND IS? I hear this so much in my business. A brand is WAY bigger than a logo, a color scheme, or a website. It’s the ENTIRE EXISTENCE OF YOU.

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7 Ingredients of a Successful Product Launch

7 Ingredients of a Successful Product Launch

One of the most inspirational, unpredictable and mysterious aspects of business growth is the development of new products and services. What makes this so fascinating is that sometimes these products or services seem to materialize from out of nowhere. Or perhaps it was part of your plan all along? Either way, when you have a new product or service – you need to introduce it to the world.

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Meet some remarkable brands we love

Meet some remarkable brands we love

In the final part of my remarkable brands series… we get the chance to sit down with 2 amazing owners of truly remarkable brands. They’ll share vital tips on getting your brand to work for you, and I’ll share a few of my own tips to get you on target to a remarkable brand!

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Avoid This Common Branding Misunderstanding

Avoid This Common Branding Misunderstanding

Starting your business is hard. Growing your business is even harder. Branding your business may seem easy in comparison to just simply starting a business, but over and over I see entrepreneurs make the same major branding misunderstanding mistake.

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Lover? Hero? Both? Finding your Brand Archetype

Lover? Hero? Both? Finding your Brand Archetype

The development of brand archetypes plays a core role in the iGina services, and is, in fact, one of the fun, powerful and thought-provoking activities we do during our Brand Elixir workshops. So sit back and enjoy this week’s read on the ever-fascinating subject of brand archetypes.

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