What is Brand Personality?

Connecting with your audience
But what does it mean?
So for example, we have 2 companies. One is a large commercial beer company and one is a local artisan craft beer maker.
How a person may feel towards both of these businesses can vary drastically, because of the way they perceive them.
The local craft beer maker may mean more to that individual because they perceive it to be unique and supportive to the community they live in rather than a big corporate brand.
The large commercial brand, that mass advertise globally, might not connect because it doesn’t mean anything to that person or that person’s life.
Five brand personality traits:
We talk to lots of business on a daily basis who understand brand personality.
However, it seems many business owners haven’t considered the human traits before and how they can help their consumers connect.
Take a look at the 5 main types of character traits.
- Excitement
- Sincerity
- Ruggedness
- Competence
- Sophistication

Internal growth
Who am I?
I'm Gina Dunn, Brand Strategist and CEO of iGina - and my mission is to help entrepreneurs to define and build brands. Let's bring your brand to life!
Did you know that brand-led businesses outperform their competition by 83%? Get started by mapping out your very own brand strategy yourself with our Brand Canvas - get it here.