Brand Elixir

Strategy + Design

TRANSFORM YOUR BRAND

Discover. Define. Deliver.

The heart of the Brand Elixir is our super-intense, mega-rewarding brand strategy session where we have a powerful brainstorming session and make big discoveries together. I then work my magic to transform your business into a brand.

I combine vital intelligence from our exploration with strategic direction to manifest your brand identity and experience. I create your brand strategy, design your logo, and craft your brand dossier. 

This powerful marketing elixir will be the base of your long-term strategy, attracting your customers with your brand’s uniqueness. You can choose from the Brand Elixir base alone or a combination of addon modules. 

The Brand Elixir is ideal for small businesses or funded startups, and is available globally in-person and virtually.

 

You’ll get clarity on your brand’s

{ Strategy }
{ Message }
{ Words }
{ Design }

BRAND ELEMENTS

Here is what you get

Brand Strategy

This workshop is a fun, high-energy and thought-provoking full day strategy session to define your brand. l help you to answer key questions to define your business. This serves as the base for the branding magic that follows. We will brainstorm and discover your: 

  • core fundamentals
  • entreprenurial journey
  • core strengths
  • target audience
  • brand personality

Brand Vocabulary

I will concoct the DNA behind your brand, including verbal vocabulary (what you say and how you say it). It will guide your business decisions in the future and bring you much-needed clarity.

  • brand DNA (mission, vision, values)
  • strategic position
  • brand story
  • key messages 
  • company bio
  • brand voice 

Brand Visuals

I combine the brand vocabulary with brand styling to design your remarkable visual style. You will get:

  • style concept
  • logo
  • color palette
  • typography advice
  • image style

Brand Dossier

Your entire brand strategy will be wrapped up in a beautiful glossy magazine. This is the ultimate guide to your revitalized brand. 

The brand dossier supports future creatives and answers fundamental questions about using and implementing the brand. It provides a platform to communicate your brand.

Most of all, it will provide you a foundation to LIVE YOUR BRAND: fully, consistently, and authentically.

See me show you an example here (video).

Brand Alchemy is About Transformation & Results

BRAND FORMULA

Here’s how it works 

01  Book

When you book your Brand Elixir, I’ll ll follow up within 24 business hours to secure your session date.  You’ll receive a welcome email with more details on what to expect during the project.

02  Intake

I’ll send you a brand questionnaire and the Brand Canvas to help you braindump your ideas on (virtual) paper, get familiar with the state of your brand and identify your most immediate needs.

03  Brew

The heart of the Elixir is our super-intense, mega-rewarding brand strategy session – either in-person or through a series of video calls. After that, I’ll begin concocting your individualized brand strategy, brand DNA, creative concept, and action plan.

04  Make Magic

We’ll have a Skype review call where I’ll show you a sneak peek of the brand strategy and creative concept idea. Then, I’ll tweak and refine the strategy, design your logo and develop your full Brand Dossier.

05  Voila!

We’ll have another Skype call to tweak your logo & Brand Dossier to perfection. The printed book will be delivered as a full color printed magazine to finish the project. Congrats! You’re branded!

 

BRAND ELIXIR MODULES

Branding services to help you at all stages of growth

BRAND ELIXIR

2,800 euro

The base you need to get your foundation right.

  • Kickoff call
  • 1-day brand strategy session
  • Brand strategy (positioning,
    personality, voice/tone, archetype)
  • Brand vocabulary & texts (about, word bank, elevator pitch, taglines)
  • Visual design strategy & concept (colors, fonts, styles)
  • Brand Dossier (printed & PDF)
    with guidelines & instructions to live your brand

MODULE: DESIGN

3,000 euro

All branding included for a complete overhaul.

  • Creative design session
  • Logo alternate marks
  • PMS colors
  • Premium font files
  • Social media templates
  • Canva setup and brand setup
  • Complete housestyle design
  • Flyer, postcard, or brochure design
  • Brand photoshoot
  • 20 stock images styled
  • Patterns + visual themes
  • Marketing & content plan

MODULE: LAUNCH

2,500 euro

For businesses who also want support to roll out their brand spanking new brand.

  • Half-day content workshop
  • Social media training
  • Launch strategy
  • Launch communications training
  • Launch communications planning
  • Writing and copywriting
  • Support on Launch Day (at your office)

MODULE: WEBSITE

2,700 euro

Businesses who need the rollout of a branded website.

Businesses who need it all, brand

strategy, messaging, branding,

design and including the rollout

of a branded website.

  • <10 page branded website
  • Design
  • Development
  • Launch
  • Content & images included
  • Training on-site
  • 1-month support included

You can learn more in our Terms and Conditions.

Get More Information

BRAND VICTORIES

Experience the brand magic of iGina

"Gina took the pain out of the entire brand process (actually, she made it a lot of fun!) while ensuring that all the branding decisions you make are framed toward long-term success."

Jessica Kundapur
fabulupus

"Gina is an excellent brand identifier & supports you in defining and managing your brand. I absolutely adore working with Gina. She is a pleasure to work with and one can truly feel her passion for making your company successful!"

Kieran Canisius

Seuss & Zocket

"Gina really boosted my thinking processes about my company at just the time when I was moving to another level. She helped to shape the branding messages and house style but most importantly helped me to get all my thoughts and plans in order."

Jane Stephensen

knowboundaries coaching

FAQs

Frequently asked questions

WHAT TYPE OF BRANDS DO YOU WORK WITH?

I work with all sorts of brands In more than 16 industries, including gaming, consulting, consumer products, finance, coaching, retail, non-profit, education, and more.

HOW CAN I BOOK AND PAY?

Once you apply, I’ll send you a quote for the specific package you need. When that is accepted, you’ll receive a contract and the first payment invoice. Invoices can be paid by bank transfer or online with credit cards.

 

WHAT DO YOU EXPECT FROM ME?

In our sessions, I expect an open mind, an eagerness to explore your ultimate core, the passion to jump right in with both feet, and the knowledge of your industry and customers that will allow us to build a good strategy. It’s a collaboration and we will work hard through the project to build your remarkable brand.

CAN WE WORK IN DUTCH?

While I have a good understanding of Dutch, I am sorry that I cannot work in Dutch. All of my sessions and correspondences are in English. However, for an added fee, one of my talented translators can help transform your output into Dutch, if you require it.

WHERE DO WE HAVE THE STRATEGY SEESSION?

I welcome you to my offices in Amsterdam or Almere with open arms for your sessions and meetings! However, I understand that Almere may not be the most convenient for everyone, and I’m more than happy to travel to your office (travel expenses will be added to the monthly invoice). I can also arrange a rental location in Hoofdoorp (expenses not included).

I also work worldwide!  Clients either fly me to their location for the strategy day or we have virtual sessions through Zoom. 

CAN YOU MAKE ME A WEBSITE?

Sure! Check out the Addon: Website for more information. 

Ready to Transform Your Brand?

Let's make brand magic