articles & news

Roundup: Latest branding statistics

It’s Roundup time again, so join us we bring you our iGina 9 Essential Branding Statistics that prove the overwhelming value of getting it right!  Last week I was super excited to attend the 2017 Web Summit in Lisbon(blog to follow) it was a truly amazing experience...

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A Brief History of Branding

What are the origins of branding and how has this concept evolved over the years to become what it is today? Building remarkable brands is at the core of everything we do here at iGina, so its no wonder why this quick history lesson really excites us. Join us as we take a brief look at the history of branding.

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What is Lean Branding?

As a small branding agency, we’re particularly interested in Lean Branding, we’re optimized to work more effectively, stripping away the unnecessary and using innovative ways to communicate our brand to get results.  We follow the lean process of building ideas,...

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How To Be a Good Client

We all know a bad customer when we work with one, but have you ever considered what it takes to be a good client?   The majority of us out there are good people, and we sure want to be perceived that way. It works exactly the same in business, agencies and clients...

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