articles & news
SOCIAL MEDIA SANITY: DOES MY BRAND NEED SOCIAL MEDIA?
Social media has become the #1 way modern consumers connect with brands. And if your brand isn’t part of the landscape, you are letting many potential brand fans pass you by. Find out how social media can help YOUR brand right here.
read moreGrowth is good, and we’re busting through the ceiling!
Have you heard? iGina is joining an amazing new collective based here in Amsterdam, and uniting forces with Seuss Consulting, Seuss Recruitment, Zocket, and GCP Central. I’m so excited about this! What does this mean? This collaboration means that...
read moreLights! Camera! Action? HOW TO NAIL A BRAND STYLE PHOTOSHOOT + A FREE PLANNING WORKSHEET
I’m pretty sure that if you thought about a brand photoshoot, you’d be thinking about the end result. Here’s my guide to a stress-free brand style photoshoot – along with my tips to make it a lot easier for yourself!
read moreRebuild your brand with a better (free!) brand canvas
Happy new year, my fellow brand builders! As the year comes to a close, perhaps you’ve been pondering whether it’s time to rebrand (as I previously suggested here). If you’re a little lost on where to begin, never fear: I have just the tool for...
read moreNew Year, New Brand? How to pull off a stress-free rebrand
The end of the year is the perfect time to take a deep look at your brand and see if it really showcases what your business is about. Learn more in this article and get my free 2019 goal planning worksbook.
read more5 ways investing in your brand makes you money
As a business owner, your brand is, quite simply, the key to your success. A strong and well-defined brand is what differentiates you from your competitors and the reason your clients keep coming back.
read moreMarketing Intern 2018/2019
Are you an up-and-coming marketer? Do you have creative ideas and are ready to take the next step in your learning? Do you want to lead various projects from the ground up – from strategy to planning to implementation – all while learning about brand strategy and brand design at the same time? If so, this brand-obsessed entrepreneur is looking for you!
read moreWe Are Delighted to Welcome Matyas to the Team!
iGina is excited to have a new team member onboard—Matyas Szucs, graphic design intern, and brand whiz!
read moreHow about a coffee at Web Summit?
It’s that time of year again…Join me next week 5-8 November 2018 at the annual Web Summit in Lisbon, Portugal. Forbes calls this event “The best technology conference on the planet,” and as no newbie to the summit, I have to agree!
read moreBrand Bootcamp Wrap-up and Insights
The 15th of September was a proud moment for myself and the team here at iGina as we launched our first, 5-hour branding sprint group workshop called Brand Bootcamp.
read moreWhy do I need a Brand Book?
Brand books are amazing. But why does your business need one? It’s simple – because they are the one tool that keeps all of the marketing and brand information in one place. But there’s so much more that this miraculous tool can do to transform your business. Intrigued about brand books? Read on!
read moreNo brand? Face these consequences
It’s hard to make the commitment to truly have clarity of your brand, so it’s easy to say you don’t need a brand at all. Yet, there are some real consequences of not building your brand right. Learn more about the dangerous consequences here.
read moreMeet our rockstar interns and their projects
It’s been a busy few months here at iGina, and we’ve welcomed 2 new members to our team. In this week’s blog, we asked our awesome interns to tell us about their projects and what they are learning so far.
read more[Infographic] What is a brand, anyway?
WHAT A BRAND IS? I hear this so much in my business. A brand is WAY bigger than a logo, a color scheme, or a website. It’s the ENTIRE EXISTENCE OF YOU.
read moreIT’S GIVEAWAY TIME! WIN A FREE BRAND BOOTCAMP TICKET
iGina is hosting its first ever Brand Bootcamp, exciting right! It’s scheduled for Saturday, September 15, 2018 from 9:30am – 2:30pm in Amsterdam. To celebrate this special occasion, I am giving away a FREE TICKET worth 95 euros excluding BTW to ONE lucky winner!
read moreWelcome our new intern, Roychele!
I’m pleased to welcome Roychele to the awesome iGina intern team. Last week, I asked her to answer a few questions about her background and internship goals to introduce her to our community.
read moreThe Seven Ingredients of a Successful Product Launch
One of the most inspirational, unpredictable and mysterious aspects of business growth is the development of new products and services. What makes this so fascinating is that sometimes these products or services seem to materialize from out of nowhere. Or perhaps it was part of your plan all along? Either way, when you have a new product or service – you need to introduce it to the world.
read morePR & Communications Intern Wanted
Are you an up-and-coming communications rockstar? Do you have creative ideas and are ready to take the next step in your learning? Do you want to lead various projects from the ground up – from strategy to planning to implementation – all while learning about brand strategy and brand design at the same time? If so, we are looking for you!
read moreWelcoming Agatha to the iGina team
Recently, the iGina team welcomed intern superstar Agatha Obeng on board. Agatha joins the rapidly expanding, international iGina team and earlier this week, we sat down over a cup of coffee to find out more.
read moreMeet some remarkable brands we love
In the final part of my remarkable brands series… we get the chance to sit down with 2 amazing owners of truly remarkable brands. They’ll share vital tips on getting your brand to work for you, and I’ll share a few of my own tips to get you on target to a remarkable brand!
read moreAvoid This Common Branding Misunderstanding
Starting your business is hard. Growing your business is even harder. Branding your business may seem easy in comparison to just simply starting a business, but over and over I see entrepreneurs make the same major branding misunderstanding mistake.
read moreYour Essential Rebranding Checklist
If you’re thinking about taking on a rebrand or brand refresh then this is your essential rebranding checklist to a successful launch.
read moreNew iGina Amsterdam office makes even more magic
I’m excited to announce that iGina now has a second office in Amsterdam (nearby Sloterdijk) for our growing team. Read more about the details, why, and how you can swing by for a lovely cup of coffee.
read moreJoin our Brand Bootcamp in Amsterdam on September 15
Coming to Amsterdam. Join us on Saturday, September 15, 2018, from 09:30 – 12:30 for our first Brand Bootcamp workshop.
read moreiGina team welcomes Barbara Joureau
This week the team welcomes Barbara Joureau on board as our enthusiastic Public Relations intern here at iGina HQ.
read moreLover? Hero? Both? Finding your Brand Archetype
The development of brand archetypes plays a core role in the iGina services, and is, in fact, one of the fun, powerful and thought-provoking activities we do during our Brand Elixir workshops. So sit back and enjoy this week’s read on the ever-fascinating subject of brand archetypes.
read moreiGina team welcomes Stephanie Ernst
The iGina team this week excitedly welcomes Stephanie Ernst on board. She joins as Marketing Assistant. Read her story and discover more.
read moreiGina and life-science consultants Seuss Consulting announce innovative partnership
iGina and life-science consultants Seuss Consulting announce an innovative partnership that will offer clients additional and exclusive brand development and growth services.
read more20th Anniversary Families in Global Transition Conference Roundup
Last week, I eagerly and excitedly took to the stage to guest speak on the early bird forum panel, for the 20th Anniversary Families in Global Transition (FIGT) conference in Den Hague, the Netherlands. Join me this week for the conference roundup.
read moreJoin me this March at FIGT18
I am delighted and a tiny bit nervous to announce that I will be guest speaking this year at the Families in Global Transition (FIGT) conference in the Hague.
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