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Avoid This Common Branding Misunderstanding

Starting your business is hard. Growing your business is even harder. Branding your business may seem easy in comparison to just simply starting a business, but over and over I see entrepreneurs make the same major branding misunderstanding mistake.

Lover? Hero? Both? Finding your Brand Archetype

The development of brand archetypes plays a core role in the iGina services, and is, in fact, one of the fun, powerful and thought-provoking activities we do during our Brand Elixir workshops. So sit back and enjoy this week’s read on the ever-fascinating subject of brand archetypes.

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