Proper customer identification, targeting, and tailoring, when it’s done right, it can convert web perusers into loyal and happy customers. Learn more here.

Not all social media platforms are created equally, which is why we created this handy infographic for you with all your social media graphic sizes for 2020

Download your free copy of my 2020 goal setting and planning workbook to get yourself organized and sorted for what’s to come this year.

In the last part of our Build a Brand, not just a business series, we’re exploring how your brand needs to be connected, authentic and emotional to really..

In order to build that remarkable brand more, you need to focus on consistency and cohesion. These fundamental blocks bring your brand together and help make it recognizable. Let’s explore them together in this installment.

Remember my last blog about building a brand, not just a business? I promised in that one I’d go into more depth about the 8 characteristics that build a remarkable brand, and how these fit together to connect your business and your brand to your...

Your brand is so much more than just colors, fonts, logo and designs. Your customers connect with your brand on a personal level, and when they read your story, tell everyone about it.

Brand storytelling is the cornerstone of branding and one of the best ways to get customers connected to your business. But, how do you do it effectively?

Last year I did something for myself, and my business. I emailed my past clients a customer satisfaction survey. The goal was to get insight into their perception, and having a continuous learning process for me.

It’s a no-brainer: social media is everywhere. But how do you utilize it the best? Here are 7 tips to boost your brand with a strong social media strategy.

We’re so excited about the latest members of our internship program here at iGina Marketing, and we can’t wait for you to meet them.

I’m pretty sure that if you thought about a brand photoshoot, you’d be thinking about the end result. Here’s my guide to a stress-free brand style photoshoot – along with my tips to make it a lot easier for yourself!

Happy new year, my fellow brand builders!  As the year comes to a close, perhaps you’ve been pondering whether it’s time to rebrand (as I previously suggested here). If you’re a little lost on where to begin, never fear: I have just the tool for...

The end of the year is the perfect time to take a deep look at your brand and see if it really showcases what your business is about. Learn more in this article and get my free 2019 goal planning worksbook.

As a business owner, your brand is, quite simply, the key to your success.  A strong and well-defined brand is what differentiates you from your competitors and the reason your clients keep coming back.

Brand books are amazing. But why does your business need one? It’s simple – because they are the one tool that keeps all of the marketing and brand information in one place. But there’s so much more that this miraculous tool can do to transform your business. Intrigued about brand books? Read on!

It’s hard to make the commitment to truly have clarity of your brand, so it’s easy to say you don’t need a brand at all. Yet, there are some real consequences of not building your brand right. Learn more about the dangerous consequences here.

WHAT A BRAND IS? I hear this so much in my business. A brand is WAY bigger than a logo, a color scheme, or a website. It’s the ENTIRE EXISTENCE OF YOU.

One of the most inspirational, unpredictable and mysterious aspects of business growth is the development of new products and services. What makes this so fascinating is that sometimes these products or services seem to materialize from out of nowhere. Or perhaps it was part of your plan all along? Either way, when you have a new product or service – you need to introduce it to the world.