articles & news

Rise & Lead Summit Insights and roundup 2019

Rise & Lead Summit Insights and roundup 2019

When the opportunity came up recently to speak at the Rise and Lead Summit in the Hague, I jumped at the chance. After all, being in a place where so many passionate women (and men!) gathered, determined to change the dialogues on diversity in...

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Marketing Intern 2018/2019

Marketing Intern 2018/2019

Are you an up-and-coming marketer? Do you have creative ideas and are ready to take the next step in your learning? Do you want to lead various projects from the ground up – from strategy to planning to implementation – all while learning about brand strategy and brand design at the same time? If so, this brand-obsessed entrepreneur is looking for you!

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How about a coffee at Web Summit?

How about a coffee at Web Summit?

It’s that time of year again…Join me next week 5-8 November 2018 at the annual Web Summit in Lisbon, Portugal. Forbes calls this event “The best technology conference on the planet,” and as no newbie to the summit, I have to agree!

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Why do I need a Brand Book?

Why do I need a Brand Book?

Brand books are amazing. But why does your business need one? It’s simple – because they are the one tool that keeps all of the marketing and brand information in one place. But there’s so much more that this miraculous tool can do to transform your business. Intrigued about brand books? Read on!

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No brand? Face these consequences

No brand? Face these consequences

It’s hard to make the commitment to truly have clarity of your brand, so it’s easy to say you don’t need a brand at all. Yet, there are some real consequences of not building your brand right. Learn more about the dangerous consequences here.

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Welcome our new intern, Roychele!

Welcome our new intern, Roychele!

I’m pleased to welcome Roychele to the awesome iGina intern team. Last week, I asked her to answer a few questions about her background and internship goals to introduce her to our community.

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The Seven Ingredients of a Successful Product Launch

The Seven Ingredients of a Successful Product Launch

One of the most inspirational, unpredictable and mysterious aspects of business growth is the development of new products and services. What makes this so fascinating is that sometimes these products or services seem to materialize from out of nowhere. Or perhaps it was part of your plan all along? Either way, when you have a new product or service – you need to introduce it to the world.

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PR & Communications Intern Wanted

PR & Communications Intern Wanted

Are you an up-and-coming communications rockstar? Do you have creative ideas and are ready to take the next step in your learning? Do you want to lead various projects from the ground up – from strategy to planning to implementation – all while learning about brand strategy and brand design at the same time? If so, we are looking for you!

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Welcoming Agatha to the iGina team

Welcoming Agatha to the iGina team

Recently, the iGina team welcomed intern superstar Agatha Obeng on board. Agatha joins the rapidly expanding, international iGina team and earlier this week, we sat down over a cup of coffee to find out more.

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Meet some remarkable brands we love

Meet some remarkable brands we love

In the final part of my remarkable brands series… we get the chance to sit down with 2 amazing owners of truly remarkable brands. They’ll share vital tips on getting your brand to work for you, and I’ll share a few of my own tips to get you on target to a remarkable brand!

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