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Lover? Hero? Both? Finding your Brand Archetype

The development of brand archetypes plays a core role in the iGina services, and is, in fact, one of the fun, powerful and thought-provoking activities we do during our Brand Elixir workshops. So sit back and enjoy this week’s read on the ever-fascinating subject of brand archetypes.

Join me this March at FIGT18

I am delighted and a tiny bit nervous to announce that I will be guest speaking this year at the Families in Global Transition (FIGT) conference in the Hague.

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