articles & news
Rise & Lead Summit Insights and roundup 2019
When the opportunity came up recently to speak at the Rise and Lead Summit in the Hague, I jumped at the chance. After all, being in a place where so many passionate women (and men!) gathered, determined to change the dialogues on diversity in...
Build A Brand, Not Just A Business
Your brand is so much more than just colors, fonts, logo and designs. Your customers connect with your brand on a personal level, and when they read your story, tell everyone about it.
How to Unlock the Power of Brand Storytelling
Brand storytelling is the cornerstone of branding and one of the best ways to get customers connected to your business. But, how do you do it effectively?
Free Masterclass Announced: Build a Brand, Not Just a Business – June 20 – Sign up now
In our free brand masterclass, you’ll learn how creating a remarkable brand isn’t just about getting your business recognized with a cool logo. Brand is the entire existence of you. Your foundation. Don’t miss this masterclass on Jun 20, 2019!
4 Big Insights from Our First Client Satisfaction Survey
Last year I did something for myself, and my business. I emailed my past clients a customer satisfaction survey. The goal was to get insight into their perception, and having a continuous learning process for me.
7 Tips to Boost Your Brand With Social Media
It’s a no-brainer: social media is everywhere. But how do you utilize it the best? Here are 7 tips to boost your brand with a strong social media strategy.
Welcome Rozanne, Vanessa and Plamen to the iGina Team!
We’re so excited about the latest members of our internship program here at iGina Marketing, and we can’t wait for you to meet them.
SOCIAL MEDIA SANITY: DOES MY BRAND NEED SOCIAL MEDIA?
Social media has become the #1 way modern consumers connect with brands. And if your brand isn’t part of the landscape, you are letting many potential brand fans pass you by. Find out how social media can help YOUR brand right here.
Growth is good, and we’re busting through the ceiling!
Have you heard? iGina is joining an amazing new collective based here in Amsterdam, and uniting forces with Seuss Consulting, Seuss Recruitment, Zocket, and GCP Central. I’m so excited about this! What does this mean? This collaboration means that...
Lights! Camera! Action? HOW TO NAIL A BRAND STYLE PHOTOSHOOT + A FREE PLANNING WORKSHEET
I’m pretty sure that if you thought about a brand photoshoot, you’d be thinking about the end result. Here’s my guide to a stress-free brand style photoshoot – along with my tips to make it a lot easier for yourself!
Rebuild your brand with a better (free!) brand canvas
Happy new year, my fellow brand builders! As the year comes to a close, perhaps you’ve been pondering whether it’s time to rebrand (as I previously suggested here). If you’re a little lost on where to begin, never fear: I have just the tool for...
New Year, New Brand? How to pull off a stress-free rebrand
The end of the year is the perfect time to take a deep look at your brand and see if it really showcases what your business is about. Learn more in this article and get my free 2019 goal planning worksbook.
5 ways investing in your brand makes you money
As a business owner, your brand is, quite simply, the key to your success. A strong and well-defined brand is what differentiates you from your competitors and the reason your clients keep coming back.
Marketing Intern 2018/2019
Are you an up-and-coming marketer? Do you have creative ideas and are ready to take the next step in your learning? Do you want to lead various projects from the ground up – from strategy to planning to implementation – all while learning about brand strategy and brand design at the same time? If so, this brand-obsessed entrepreneur is looking for you!
We Are Delighted to Welcome Matyas to the Team!
iGina is excited to have a new team member onboard—Matyas Szucs, graphic design intern, and brand whiz!
How about a coffee at Web Summit?
It’s that time of year again…Join me next week 5-8 November 2018 at the annual Web Summit in Lisbon, Portugal. Forbes calls this event “The best technology conference on the planet,” and as no newbie to the summit, I have to agree!
Brand Bootcamp Wrap-up and Insights
The 15th of September was a proud moment for myself and the team here at iGina as we launched our first, 5-hour branding sprint group workshop called Brand Bootcamp.
Why do I need a Brand Book?
Brand books are amazing. But why does your business need one? It’s simple – because they are the one tool that keeps all of the marketing and brand information in one place. But there’s so much more that this miraculous tool can do to transform your business. Intrigued about brand books? Read on!
No brand? Face these consequences
It’s hard to make the commitment to truly have clarity of your brand, so it’s easy to say you don’t need a brand at all. Yet, there are some real consequences of not building your brand right. Learn more about the dangerous consequences here.
Meet our rockstar interns and their projects
It’s been a busy few months here at iGina, and we’ve welcomed 2 new members to our team. In this week’s blog, we asked our awesome interns to tell us about their projects and what they are learning so far.
![[Infographic] What is a brand, anyway?](https://www.igina.net/wp-content/uploads/2018/07/What-is-a-brand-anyway-400x250.jpg)
[Infographic] What is a brand, anyway?
WHAT A BRAND IS? I hear this so much in my business. A brand is WAY bigger than a logo, a color scheme, or a website. It’s the ENTIRE EXISTENCE OF YOU.
IT’S GIVEAWAY TIME! WIN A FREE BRAND BOOTCAMP TICKET
iGina is hosting its first ever Brand Bootcamp, exciting right! It’s scheduled for Saturday, September 15, 2018 from 9:30am – 2:30pm in Amsterdam. To celebrate this special occasion, I am giving away a FREE TICKET worth 95 euros excluding BTW to ONE lucky winner!
Welcome our new intern, Roychele!
I’m pleased to welcome Roychele to the awesome iGina intern team. Last week, I asked her to answer a few questions about her background and internship goals to introduce her to our community.
The Seven Ingredients of a Successful Product Launch
One of the most inspirational, unpredictable and mysterious aspects of business growth is the development of new products and services. What makes this so fascinating is that sometimes these products or services seem to materialize from out of nowhere. Or perhaps it was part of your plan all along? Either way, when you have a new product or service – you need to introduce it to the world.
PR & Communications Intern Wanted
Are you an up-and-coming communications rockstar? Do you have creative ideas and are ready to take the next step in your learning? Do you want to lead various projects from the ground up – from strategy to planning to implementation – all while learning about brand strategy and brand design at the same time? If so, we are looking for you!
Welcoming Agatha to the iGina team
Recently, the iGina team welcomed intern superstar Agatha Obeng on board. Agatha joins the rapidly expanding, international iGina team and earlier this week, we sat down over a cup of coffee to find out more.
Meet some remarkable brands we love
In the final part of my remarkable brands series… we get the chance to sit down with 2 amazing owners of truly remarkable brands. They’ll share vital tips on getting your brand to work for you, and I’ll share a few of my own tips to get you on target to a remarkable brand!
Avoid This Common Branding Misunderstanding
Starting your business is hard. Growing your business is even harder. Branding your business may seem easy in comparison to just simply starting a business, but over and over I see entrepreneurs make the same major branding misunderstanding mistake.
Your Essential Rebranding Checklist
If you’re thinking about taking on a rebrand or brand refresh then this is your essential rebranding checklist to a successful launch.
New iGina Amsterdam office makes even more magic
I’m excited to announce that iGina now has a second office in Amsterdam (nearby Sloterdijk) for our growing team. Read more about the details, why, and how you can swing by for a lovely cup of coffee.