Welcome to the Blog
Starting and running business is amazing, rewarding, and hard…and even more so when you don’t have the right tools at hand from the very beginning. So, to help you along your startup journey, I have curated an amazing list of the best (and my very own favorite) essential resources and tools that you MUST HAVE.
Meet Stephanie who comes all the way from Queensland, Australia. She’s a former banker/insurance guru turned marketing operations master.
Meet Merle, our marketing team lead. Originally from Germany, Merle takes our marketing to the next level with precision and passion.
Next in our fast five series is Matyas, our graphic designer. He has an amazing eye for detail and a way with colour that is just incredible. He also adds some male energy to our team and has a wicked sense of humor.
Our fast five series continues with Malika, our video and multimedia expert. Her storytelling abilities and versatility in visual content creation bring brands to life.
Second in our iGina Fast Five – meet the team series is Nicolyn. Originally from South Africa, Nicolyn makes sure our client projects are successfully planned and executed. We can always count on her calm nature, years of experience, and expertise.
Introducing the iGina Fast Five! In this latest series of blog posts, I wanted to introduce you to the team that makes up iGina. From different backgrounds, different countries and with many different skills, this rockstar team brings their passion to the table and help me create the most awesome, and remarkable brand.
Your brand has a voice. But how do you discover it? In this blog, we dive into ways of how you can find and use your unique brand voice. Read on here.
Taking Care of Yourself and Your Brand During a Crisis – Key Insights from my Self-Care and Brand-Care Webinar
Even though our world is turbulent with many changes due to COVID-19 and coronavirus fears – in this self and brand care webinar, I wanted to talk about ways to look after yourself and your brand in the current climate. Key my key takeaways and insights right here.
Do you know that feeling you get when you have big news and are just dying to share it? I’ve got that right now! I’m excited to announce a new series of webinars designed to help you navigate your business journey in the current climate. This free...
With the COVID-19 crisis in full swing, many companies are making a quick transition to remote work and e-commerce. How will your brand position come through this pandemic?
Proper customer identification, targeting, and tailoring, when it’s done right, it can convert web perusers into loyal and happy customers. Learn more here.
Not all social media platforms are created equally, which is why we created this handy infographic for you with all your social media graphic sizes for 2020
Download your free copy of my 2020 goal setting and planning workbook to get yourself organized and sorted for what’s to come this year.
In the last part of our Build a Brand, not just a business series, we’re exploring how your brand needs to be connected, authentic and emotional to really..
In order to build that remarkable brand more, you need to focus on consistency and cohesion. These fundamental blocks bring your brand together and help make it recognizable. Let’s explore them together in this installment.
Remember my last blog about building a brand, not just a business? I promised in that one I’d go into more depth about the 8 characteristics that build a remarkable brand, and how these fit together to connect your business and your brand to your...
When the opportunity came up recently to speak at the Rise and Lead Summit in the Hague, I jumped at the chance. After all, being in a place where so many passionate women (and men!) gathered, determined to change the dialogues on diversity in...
Your brand is so much more than just colors, fonts, logo and designs. Your customers connect with your brand on a personal level, and when they read your story, tell everyone about it.
Brand storytelling is the cornerstone of branding and one of the best ways to get customers connected to your business. But, how do you do it effectively?
In our free brand masterclass, you’ll learn how creating a remarkable brand isn’t just about getting your business recognized with a cool logo. Brand is the entire existence of you. Your foundation. Don’t miss this masterclass on Jun 20, 2019!
Last year I did something for myself, and my business. I emailed my past clients a customer satisfaction survey. The goal was to get insight into their perception, and having a continuous learning process for me.
It’s a no-brainer: social media is everywhere. But how do you utilize it the best? Here are 7 tips to boost your brand with a strong social media strategy.
Social media has become the #1 way modern consumers connect with brands. And if your brand isn’t part of the landscape, you are letting many potential brand fans pass you by. Find out how social media can help YOUR brand right here.
Have you heard? iGina is joining an amazing new collective based here in Amsterdam, and uniting forces with Seuss Consulting, Seuss Recruitment, Zocket, and GCP Central. I’m so excited about this! What does this mean? This collaboration means that...
Lights! Camera! Action? How to nail your brand style photoshoot (Bonus: get my free planning worksheet!)
I’m pretty sure that if you thought about a brand photoshoot, you’d be thinking about the end result. Here’s my guide to a stress-free brand style photoshoot – along with my tips to make it a lot easier for yourself!
Happy new year, my fellow brand builders! As the year comes to a close, perhaps you’ve been pondering whether it’s time to rebrand (as I previously suggested here). If you’re a little lost on where to begin, never fear: I have just the tool for...
The end of the year is the perfect time to take a deep look at your brand and see if it really showcases what your business is about. Learn more in this article and get my free 2019 goal planning worksbook.
As a business owner, your brand is, quite simply, the key to your success. A strong and well-defined brand is what differentiates you from your competitors and the reason your clients keep coming back.
Brand books are amazing. But why does your business need one? It’s simple – because they are the one tool that keeps all of the marketing and brand information in one place. But there’s so much more that this miraculous tool can do to transform your business. Intrigued about brand books? Read on!