Top 5 B2B Marketing Strategies

This week we round up our top 5 B2B (business to business) marketing strategies. Here at iGina we only invest in marketing strategies that are proven to provide business growth – its part of our lean approach to branding.

So take a look at our Top 5 B2B marketing strategies below and share with your colleagues and friends.

Top 5 B2B Marketing Strategies

Every business is different. but if you have a business based audience then our roundup will provide you with proven strategies that provide a solution for all businesses looking to accelerate growth.

#1 Growth Hacking

An absolute iGina favorite and number 1 on our list, its the 21st-century asset to your marketing department.

Every decision is based on growth and your bigger goals. It’s connected and will help you achieve it then do it and if it isn’t you’re time wasting.

It’s lean, effective, and can help you really understand your market and your products.

Read more on Growth hacking here 

#2 Earned Media & PR

It’s not paid for, it’s completely organic, and well deserved.  It can take the shape of many things such as a social media testimonial, word of mouth, a television or radio mention, a newspaper article, editorial, or a blog reshare or mention.

It has an immediate effect because its genuine and can have serious influence.

Fact: 92% of consumers around the world say they trust earned media above all other forms of advertising. 

#3 Content Marketing

Content marketing emphasizes education overselling to influence buying behavior. This strategic marketing approach focuses on creating and distributing information relevant to prospects through different digital mediums like infographics, web pages, podcasts, videos, blogs, white papers, webinars, and eBooks. 

Content needs to be shareable and connected to your brand, this needs to play a strong leading role in your complete marketing strategy.

Read more on content marketing here.

#4 Networking Events

For B2B networking events, summits and tradeshows are still most often the number 1 networking tool for you.

Don’t write them off so quickly. Its the perfect place to discover new market trends in your field, as well as sussing out the competition and getting face to face time with potential customers and partners. 

All businesses, no matter the size, can access the same information. Now that’s just great! So, go on, book yourself a place at an upcoming event and get visible.

#5 Referal Programmes

Incentivize people to tell other people about your business and services, it can also provide brand loyalty and credibility. We all know word of mouth is the best B2B promotion out there, so utilize it.

Epic list of the best referral programmes out there.


Well, there you have it, our Top 5 B2B marketing strategies.

If you’d like to know more or discover how iGina could help your business grow, take a look at our services page.

Who am I? 

I'm Gina Dunn, Brand Strategist and CEO of iGina - and my mission is to help entrepreneurs to define and build brands. Let's bring your brand to life!

Did you know that brand-led businesses outperform their competition by 83%? Get started by mapping out your very own brand strategy yourself with our Brand Canvas - get it here.