I’m Brand Obsessed

I am self-taught branding alchemist with a powerful and unique blend of business strategy and design.

My passion for branding has powered my own transformation from a Marketing Director into a Business and Brand Expert. 

I’m a lifelong learner and constantly teaching myself through digital courses, business books, workshops, and most importantly, through DOING. I taught myself to code. I design by intuition. I market from my heart.

I dedicate my entire being into getting brands right.

Entrepreneur & Business Owner

As a brand-obsessed strategic business partner, my clients trust me for guidance because of my own entrepreneurial journey. I have strategically reshaped my brand into a growing business with a strong purpose.

I practice ‘lean branding’ – I am all about practical solutions and doing the right thing (not a thousand different things).

As an entrepreneur myself, I make sure we never lose sight of the goal – impactful branding and business growth.

Strategy First. Design Second.

 I build remarkable brands rooted in strategy 

Why do you need a remarkable brand?
With a clear and memorable brand, you’re more likely to:
  • accelerate your business
  • get more (of the best-fit) clients
  • sell more products
  • get more traffic
  • and as a result of all this, make more money. 

fun facts about me

From fast cars to hardcore gaming, find out more about me

  • I am a dual citizen of the USA (my place of birth) and the Netherlands (where I call home now).
  • At 36, I became a first-time mom and started my business
  • My coolest hobby will always be my cars, from audio competitions to car shows all the way to circuit tracks (ask me about my multiple Integra Type R’s I’ve had)
  • I’m obsessed with all things coffee, and all things Star Wars.
  • I’ve had nearly every type of pet that you can imagine: dogs, cats, turtles, snakes, a blue-tongued skink, African cichlids, piranhas, a horse, a goat, mice, and more.
  • I’m a hardcore geeky gamer (and retired World of Warcraft blogger & podcaster).


The talent behind iGina’s remarkable brands

Gina M. Dunn

Founder and Brand Strategist

Gina is a brand-obsessed entrepreneur born in the US, who now calls the Netherlands her home. In 2014, she started iGina Marketing, an Amsterdam-based strategic brand studio specializing in (re)inventing remarkable brands using a blend of strategy, design, and experience.

Stephanie Ernst

Marketing Operations

 Stephanie Ernst comes all the way from Queensland, Australia. She’s a former banker/insurance guru turned marketing operations master. She blesses the team with lots of tasty home cooking treats,  alongside lots of fun, optimism and a whole lot of determination!.

Laura Burke

Brand Content Specialist

Laura is originally from England but now calls the Netherlands her home. Laura divides her time between creating client copy and content and devising aligned client business marketing strategies.



Agatha is originally from Ghana, and is our amazing Sales and Business Development intern. No task is too big, no job is too small for her, she smiles her way through everything and is an incredible asset to the iGina team.



Roychele is from the Philippines, and is the iGina pocket rocket! She’s a marketing student, studying in Utrecht and has made herself invaluable to our team with her amazing flexibility and enthusiasm for learning.


Design Intern

Matyas is our newest intern. He’s from Hungary, and is studying Industrial Design Engineering. He has an amazing eye for detail, and a way with colour that is just incredible. He also adds some male energy to our team and has a wicked sense of humor.


Head of Happiness

Who is this pretty little guy? This is Chewie! Besides giving us lots of woofs, eating his woofy snacks and always being ready for a belly rub, Chewie is a Head of Happiness at iGina. He’s always ready to lift your spirit high if you’re feeling low.

Ready to Transform Your Brand?

Let's make brand magic