Your brand is everything, so are you investing enough time on making sure you have a proper brand strategy behind what you do?

Today we are setting a challenge for all business owners to take a quick break and grab a notepad. It won’t take you long, but we guarantee it will certainly make you think…

Witness the brand strategy benefits from asking yourself these four marketing questions

#1 – Who Am I?

“Who am I?” is the core question of defining your brand’s voice. You should be able to tell your clientele exactly who you are, and they should be able to tell through your branding. So who are you as a brand? Write it down.

#2 – Why Am I Here?

Ask yourself why your business exists, what you designed it to do, and what your vision for the future is. This can help you assess if you are on track if your business is delivering what you set out to do.

#3 – Why Are My Employees Working Here?

Asking why your personnel work for you can be daunting. If you get responses such as “I don’t know” or “It’s good money,” you may want to analyze what you can do differently to make your employees understand the goals you have for your brand. Your employees should be your brand’s biggest fans.

#4 – Does My Brand Evoke Emotion?

Gauge how customers perceive your brand by reading customer reviews, judging the level of consumer engagement with your brand, and looking at how customers perceive your social media profiles.

What’s Next?

So how did it go? Where you able to answer the questions quickly or did you find some of these questions took some serious thought?
 
If you want to take a deeper look into your brand and see what you can do to make changes for the future book online a FREE 15-MIN DISCOVERY CALL

Who am I? 

I'm Gina Dunn, Brand Strategist and CEO of iGina - and my mission is to help entrepreneurs to define and build brands. Let's bring your brand to life!

Did you know that brand-led businesses outperform their competition by 83%? Get started by mapping out your very own brand strategy yourself with our Brand Canvas - get it here.