3 email marketing lessons I just learned

41-590x590Hooorah! My very first iGina Marketing newsletter has just hit the streets. How cool is that? Not only is it awesome but it’s an accomplishment and nearly a feat of strength!

Email marketing is a really powerful part of your business. Are you keeping your customers informed on what you are up to? Products you carry? Telling the story of your business straight from your heart?

If not, then periodically sending a digital newsletter is a super way to do just that. 

And the best part is that it also doesn’t have to cost you hours and hours and hours of time to prepare and distribute.

It’s An Accomplishment

I’m in Marketing, so how is that sending my own newsletter is an accomplishment?

Well just like much of you, I face similar struggles with time and balancing the workload with the working on my own business. In fact, this was the first time sending out a newsletter as an “entrepreneur” and not as a Marketing Director – and indeed it’s different working on your businesses when you are working in your business.

Sending a client’s newsletter, no problemo!  Setting up my own, no problemo! Actually finalizing that content and pushing that “send” button? That’s brought on a whole new level of procrastination.

This isn’t because I don’t want to share what’s going on around our world, it’s because I have so many other things to do for YOU, which take priority.

Email Marketing Lessons

Didn’t get my newsletter yet? Don’t worry you can still sign up here or at the bottom of this blog. I’ve learned several new lessons in this experience, so it’s been a great one.

Lesson #3 – Don’t procrastinate today when you can actually finish at this VERY MOMENT.

You know, once I actually made the decision to set my own target distribution date. Put it in my planning. Assigned it a deadline. And gave it the same amount of attention I would have given to a client’s project, I finished it up on the weekend and this newsletter went happily out of my hands and into yours.

Lesson #2 – Focus your energy not on making 100% of things 200% perfect but on drenching 80% of the things in pure awesomesauce.

As an entrepreneur there are many decisions we need to make on a daily basis. One of these is to say no, and to pick our battles with our own list of tasks. Sure, in the perfect world we would do all of the tasks but ultimately do we need to? not likely, 20% of that list can likely be tagged as “sometime later” and moved off.

Focus on what’s left after that and make it sing, authentic, and come from your passion.

Lesson #1 – It’s an opportunity to have a lesson.

Yes, our own development is so important. I have said this a million times (and I’ll keep saying it until I turn blue in the face), I am thankful for opportunities to learn and even welcome the chance to try so hard that I fail because that’s how we learn.

I’ve always lived by this core principal and it’s referenced in my brand’s core values:

  • I believe in the power of growth; it is my constant focus. In every aspect of our personal lives and our businesses, growth is a continual work in progress. When we are resourceful, passionate, and driven, we can grow at an astonishing rate, and I give my clients the tools they need to carry on growing into the future.

Didn’t get my newsletter yet? Don’t worry you can still sign up here or at the bottom of this blog.

What about you?

What lessons have you learned this week in your own world which you can share with us?

Who am I? 

I'm Gina Dunn, Brand Strategist and CEO of iGina - and my mission is to help entrepreneurs to define and build brands. Let's bring your brand to life!

Did you know that brand-led businesses outperform their competition by 83%? Get started by mapping out your very own brand strategy yourself with our Brand Canvas - get it here.