3 Branding TED Talks to help your brand stand out
Branding TED talks and chill is the iGina team’s favorite way to spend a free afternoon. So we decided to do the work for you and share a few of our favorite talks about Brand Strategy so you can find a better way to make your business stand out in the cluttered market.
Our Favorite Branding TED Talks
Here are some of our recent favs. Enjoy!
Renny Gleason “404 the page of a story not found”
Renny Gleason looks at the web’s most disappointing page., “404 error found” and the branding opportunity you’re probably missing out on. If you aren’t familiar a 404 page is where the internet takes you when you’ve attempted to visit a URL that doesn’t exist on a website.
Have you seen this page before? How did it feel? Many companies are now looking for ways to leverage this “oops” page.
Should this page be branded for your company? This is a great place to let your brand and its personality shine.
Tim Lebrecht “3 ways to usefully lose control of your reputation”
Lebrecht understands “your brand is what people say about you when you aren’t in the room”. Follow his lead with three steps.
#1 Give People More Control- One notable example? When Radiohead’s “In Rainbows” album was originally instead of a list price they allowed fans to choose their price.
#2 Give People Less Control- Companies like Dollar Shave Club and Ipsy Glam bags do the hard work and deliver services to our doorsteps every month without fail. What services can you offer your customers that can make their lives easier?
#3 Move beyond control- It’s important to recognize that being open and responsive to clients feelings and wants is a great way to build customer relationships.
Seth Godin- “the tribes we lead”
Seth Godin is a lifetime marketer who believes in the power of “game changing”. In this TED talk Seth discusses the importance of a tribe. Only when you know what your brand is can you identify your tribe! In order to stand out, you (and your business!) should lead the tribe to make change happen. Tap into your customer base and see how to best meet their needs.
Spend some time this week thinking about ways to implement the strategies suggested by these TED talk experts. If you’re not sure where to start, check out this bonus TED talk by Joe Sabia on The Technology of Storytelling”.
Storytelling has evolved from cave wall paintings to a many-headed beast, are you effectively telling your brand story? Watch Joe Sabia show you how it’s done.
Branding strategy is a continual process and you shouldn’t have to do it alone. If you get stuck, email us!
Who am I?
I'm Gina Dunn, Brand Strategist and CEO of iGina - and my mission is to help entrepreneurs to define and build brands. Let's bring your brand to life!
Did you know that brand-led businesses outperform their competition by 83%? Get started by mapping out your very own brand strategy yourself with our Brand Canvas - get it here.